Solving your toughest business puzzles.

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March 2011
Feeling Lucky This Month?

If this St. Patrick's Day finds you longing for the luck o' the Irish or you've never found a four leaf clover in your life, don't fret. Just remember the wise words of Thomas Jefferson, who famously said, "I'm a great believer in luck, and I find the harder I work, the more I have of it."

While occasionally business success comes down to dumb luck, more often than not it comes down to hard work and smart planning. We hope our marketing tips this month help you plan better so you can work more effectively and make your own luck - no Irish blood required!

Happy Marketing!

Find out more about JigSaw's strategic marketing services.

Tip of the Month: Refresh Your Website

With technology changing at lightning speed, the website you developed just a few years ago may already be outdated and stale. If your website is not portraying your company in the most favorable light possible, you risk losing new business as a result.

And even if you're happy with the way your website looks, is it doing everything it can given today's new tools? Keep in mind a good website should accomplish as many of the following as possible:

  1. Increase awareness of products/services by showcasing your most valuable assets.
  2. Provide 24/7 accessibility to clients and potential clients all over the world.
  3. Give you immediate feedback from your target audience and the opportunity to respond quickly.
  4. Keep you in constant contact with your target audience through vehicles like news, blog posts and valuable tips.
  5. Offer customized content for the unique needs of different types of clients, making their interaction with your business valuable and satisfying.

So what can you do to ensure your website makes the best possible impression on current and potential customers? At JigSaw, we can provide you with a web audit that assesses your current website, reviews competitive sites and identifies best practices in your industry to recommend enhancements to your existing website that achieve your goals and respect your budget.

Find out more about JigSaw's website services.
 
5 Minute Marketing
Ingenious ways to market your business in under 5 minutes!

Blogging Made Easy 
A blog is a great way to interact with clients and potential clients. Each post keeps your business top of mind and provides opportunities to drive traffic to your website when you embed links with the click of a mouse.

Interested but don't know where to start? Follow the easy steps below to set up a free blog in just 5 minutes. 
 
How to Set Up a Blog in 3 Easy Steps
  1. Go to www.wordpress.com 
    and click the orange "Sign up now" button.
  2. Choose a username and password then click “Sign up.”
  3. Check your e-mail and follow the link provided to complete registration. (If you don’t receive an e-mail immediately, update your profile while you wait.)

Congratulations - you can now begin blogging! Be sure to update your blog regularly and talk to your web team about linking your blog to your website.

Don't have the time to write regular blogs? Call JigSaw today to find out how we've helped other clients with a successful blogging strategy. 
 

Ask the Experts
Do you have a specific question about marketing?
 
If so, JigSaw Marketing Solutions is here to help you solve your toughest marketing puzzles. E-mail us a marketing dilemma you're facing, and we'll try to answer as many of your questions as possible in our Tip of the Month feature. You never know who might be trying to solve the same marketing puzzle as you!
 

CONTACT US
410.215.9049
www.jigsawmarketingsolutions.com
info@jigsawmarketingsolutions.com
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