Roses are red, violets are blue
Marketing rocks, and so do you!

Whether you think Valentine’s Day is sweet or sappy, you can’t deny its retail power: according to industry research firm IBISWorld, consumers are expected to spend $18.6 billion, or about $125 per person, on Valentine’s Day purchases.

Similarly, while business owners have differing views on which marketing tactics they personally do or do not like, the reality is ignoring any of them could mean turning your back on business.

So this February, love or hate Valentine’s Day, why not take the opportunity to review your marketing mix? Even if your first encounter with Twitter wasn’t love at first sight, give it another chance—in the hands of the right marketing matchmaker, it might just be “the one” for you.

Find out more about JigSaw's strategic marketing services.

Tip of the Month: Content Marketing

Extraordinary content leads to extraordinary marketing. Content marketing includes all marketing techniques that involve the creation and distribution of valuable content used to attract and engage an intended target market while improving brand loyalty. High-quality content is created to communicate a specific message to drive profitable client action.
 
The content created to reinforce your brand affects your ability to successfully attract, convert and retain customers. Blogs, case studies, articles, podcasts, social media entries and website copy that engage current and potential clients boost search rankings and drive traffic to your website, and ultimately through your door.
 
Make content marketing a top priority and develop content that sets you apart from your competitors.

Find out more about JigSaw's copywriting services.


Ask the Experts
 
Do you have a specific question about marketing?
 
If so, JigSaw Marketing Solutions is here to help you solve your toughest marketing puzzles. E-mail us a marketing dilemma you're facing, and we'll try to answer as many of your questions as possible in our Tip of the Month feature. You never know who might be trying to solve the same marketing puzzle as you!