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August 2011
Take a Bite Out of the Dog Days

OK, we get it: you and all of your customers either are just about to go or just got back from vacation. Either way, no one's being super-productive but that's exactly why this is the perfect time to jump-start your fall marketing. With summer winding down, there's never been a better time to gear up your marketing and gain the upper hand over your slacker competitors.

So while you're enjoying your last few weeks pool- or beach-side, print out this month's Puzzle Pieces and start planning your fall marketing strategy. From developing a year-long email communications strategy to jotting a quick thank you, we've got ideas guaranteed to have you sitting pretty come the business frenzy of fall. Happy marketing!

JigSaw's Top 3 Tips to Seize the Summer

  1. Get out of the office and mingle with prospects and clients. Whether it's taking a client to a minor-league ballgame, hosting a pool party or attending an industry social event, summer offers tons of great ways to combine networking and fun.
  2. Call a colleague or client with whom you've lost touch. It's amazing how often this simple technique will yield new business. Just hearing from you can be enough to trigger, "I've been wanting to call you" and a new project.
  3. Take a minute to review your marketing materials. If they're stale or no longer reflect who you are, this could be the perfect time to polish them up and be ready to take on the world come fall.

Topic of the Month: Email Marketing
With its flashier sibling social media stealing the spotlight, don't write off old-school email marketing just yet. The integration of email marketing with social media drives conversation, encourages customer engagement and reaches larger networks.

Here are some helpful reminders to consider when creating your emails:
  • Include your logo and call-to-action at the top
  • Make sure the email is mobile-friendly
  • Blend white space and bullet points for easy to read emails
  • Have a text version available
  • Include a link at the top to allow subscribers the option to "view online" if not displaying correctly
In terms of content, be sure to have a clear call-to-action, engage your readers by leading with a question or promotion and focus on one main point. For the best results, plan ahead by mapping out how many e-mails you would like to send throughout the year and pairing them with key business milestones and events. Good luck!
Find out more about JigSaw's marketing communications services.



 
5 Minute Marketing
Ingenious ways to market your business in under 5 minutes!

A Little Thanks Goes A Long Way
Taking the time to send a simple thank-you is one of the most important things to do after meeting someone new or receiving a gift. This classic courtesy can make a lasting impression that pays off in spades. So why do so many people overlook this simple gesture?

Today it's easier than ever to send a thank-you with email and even automated services at our fingertips. Whether you just met a potential client or employer or went out to lunch with an former colleague, the appropriate time to send a thank-you is as soon as you get back to the office. Don't wait until the next day or you risk forgetting!

Many people think sending a hand-written thank-you is more appropriate and meaningful, but a thank-you is a thank-you whether handwritten or digital.

Tips for Writing Thank-You's:
  • Be Professional - Your handwriting should be neat and card should be simple.
  • Be Specific - Reference details of your conversation or event.
  • Be Smart - You don't want your thank-you to backfire, so be sure everything is spelled correctly, especially the name of the person you're sending it to!
So, what are you going to do the next time you return to your office after meeting someone new? That's right, send a thank-you! After all, that little thank-you could be just what you needed to land your next big account.

Link of the Month:
Habitat for Humanity Susquehanna
Did you know that Habitat for Humanity Chesapeake and Habitat for Humanity of Cecil County recently merged to form Habitat for Humanity Susquehanna? Check out all the ways you can support and get involved with this great organization that positively impacts our community.

Contact Us
410.215.9049
www.jigsawmarketingsolutions.com
info@jigsawmarketingsolutions.com
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