The Power of Keywords
Posted: August 15th 2011 in General
Even after investing in a well-developed website your business still may not be achieving its highest potential. In the constantly changing world of Internet marketing, a mere website presence is not enough. What most professionals may not realize is that including the right keywords in your website, blog and social media content are what drives traffic to your site and boosts your all-important search engine rankings.
What exactly is a keyword? Simply, keywords are the words or phrases users type into search engines such as Google. For example, if someone were looking to purchase homeowner’s insurance for their new home they might type in ‘homeowners insurance Harford County’ or ‘local insurance company’ or any of many other variations on that search term. So if I owned a local insurance agency, you can be sure these would be just some of the keywords I would want sprinkled throughout my website to help increase my search engine ranking.
But how do you figure out which keywords people are searching for? Thanks to today’s technology you don’t have to guess. Here are just a few of the free sites you can use to quickly find keywords related to your services:
Once you compile a list of the keywords related to your business’ services, what do you DO with them? The most effective way of using these keywords is by including them in your website – both in content and in your page titles and metatags. Not sure what those are? Ask your webmaster or contact us for more information.
We know that your most important task is running your business, so if you would like help managing your keywords turn to the content experts at JigSaw to help. So while you are dealing with your daily to-do list, we will research and wordsmith the right keywords for you as well as track your progress through monthly Google Analytic reports. Call us today at 410.215.9049 and watch your search rankings climb.
-Jessica
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